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Strategizing Communication 2e uitgave
Ib Tunby Gulbrandsen og Sine Nørholm Just
Strategizing Communication 2e uitgave
Ib Tunby Gulbrandsen og Sine Nørholm Just
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.
Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
Theory and Practice
Media | Boeken Sewn Spine Book (Boek met zachte kaft en genaaide rug van hoge kwaliteit) |
Vrijgegeven | 6 augustus 2020 |
Datum oorspronkelijke uitgave | 2016 |
ISBN13 | 9788759334775 |
Uitgevers | Samfundslitteratur |
Genre | Tekstboeken Schoolboeken en leerboeken |
Afmetingen | 171 × 240 × 25 mm · 858 g |
Taal en grammatica | Engels |
Originele taal | Engels |
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Bekijk alles van Ib Tunby Gulbrandsen og Sine Nørholm Just ( bijv. Sewn Spine Book )