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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 17 mei 2018 |
| ISBN13 | 9780413778000 |
| Uitgevers | Methuen Publishing Ltd |
| Afmetingen | 144 × 218 × 26 mm · 458 g |
| Taal en grammatica | Engels |
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