Dynamics of Rice Consumption Preference in North-west Zone of Nigeria

The consumption of rice has been on the increase over the years in Nigeria with local demand exceeding supply leading to a demand-supply gap. Although, local production of rice has been on the increase, it has not been able to meet the demand of households in Nigeria leading to the dependence of the nation on rice importation to meet local demand which constitutes loss of foreign exchange earnings. The continuous importation of foreign rice in Nigeria has brought about changes in households consumption preference for foreign and local rice brands. The subject matter of consumption preference for foreign and locally produced rice as well as the factors that influence households consumption preference for foreign rice over locally produced rice have not been properly addressed. This book provides the much needed empirical information on rice consumption preference in Nigeria for the purpose of making well concerted policies to enhance consumer preference for locally produced rice, stimulate increase in local rice production and save the nation from the continuous loss of foreign exchange incurred in rice importation.