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Qualitative Market Research
Hy Mariampolski
Qualitative Market Research
Hy Mariampolski
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.
328 pages, black & white illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 28 september 2001 |
ISBN13 | 9780761969457 |
Uitgevers | SAGE Publications Inc |
Pagina's | 328 |
Afmetingen | 152 × 228 × 19 mm · 480 g |
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